We are so much more than just a new haircare brand!
Because to us, hair is a very important matter, and behind this topic that can seem futile for many, there are many social, cultural and historical questions: often criticized, curly and frizzy hair were considered for a long time almost as a "defect"... so what we want now is to learn to love our hair! We develop products that combine pleasure, naturalness and effectiveness, so that this daily routine - often experienced more as a "chore" for curly hair women - becomes a moment of pleasure, a moment for yourself. Our formulas deeply moisturize and nourish the hair, to make it beautiful and healthy. Our magic ingredient? Prickly pear seed oil, which has been used by Berber women for centuries: it regenerates dry, curly hair and frizzy hair.