We are so much more than just another haircare brand.
Because for us, hair is a very important topic, that hides many social, cultural and historical issues. Very often criticized, curly and frizzy hair were considered for a very long time as a problem, almost a ‘defect’… but at Shaeri, what we aim for is to learn to LOVE our hair!
Developed and manufactured in France, our products combine pleasure, naturalness and efficiency - so that this daily routine becomes a moment of pleasure, a moment for yourself.
Our formulas durably moisturize and nourish the hair, and leave it beautiful and heathy. What’s our magic ingredient? Prickly pear seed oil, which has been used by Berber women for centuries: it deeply regenerates dry, curly and frizzy hair.