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Shaeri is so much more than a haircare brand. Do you know why?

Because for us, our hair is something very important. This topic may seem vain and frivolous, but it's actually a key entry to many social, cultural and historical issues: very often criticized, curly and frizzy hair were considered for a long time as a problem, a defect almost to be ashamed... but what we want is to love our hair, and to help other curly women love their hair as well! That's why we develop haircare products that combine pleasure, naturalness and efficiency, so that this daily routine (that can often be felt as a chore!) become a true moment of pleasure, a moment for yourself. Our formulas will deeply moisturize and nourish your hair, to make them healthier - simply more beautiful. What's our secret ingredient? Prickly pear seed oil, which has been used by Berber women since very ancient times: it regenerates dry, curly and kinky hair.

Aurélie Saada
2 April 2019

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«I love the Haircare Spray. My ends and curls are well defined - and it doesn't make my hair oily. I finally found the perfect product!»

«I've been using the Intense Care Mask since two months, and it's just great. My hair is softer, and super silky. I highly recommend it.»

«I bought the Co-Wash, and it leaves my hair moisturized and super silky. Plus, the 2-in-1 format is super convenient!!»

«Absolute love for this amazing brand! I've used the Multi-use Care oil all summer long... I'm such a big fan of it! And the perfume is just divine.»


Our two product ranges, our hair routines for everyday life

Shaeri offers two haircare product ranges for dry and curly hair. Discover the power of prickly pear seed oil, thanks to our MAGIC FIG range, and treat yourself to a pure moment of pleasure. We have also developed an innovative and natural care range with aloe vera, the ALOE FEVER range.

With very strong antioxidant properties, prickly pear seed oil is exceptionally rich in Omega-6 and vitamin E. Therefore, it fight very effectively against free radicals and cellular aging. That's why the MAGIC FIGUE curly and frizzy haircare range is made for women who want to regenerate and deeply moisturize their curls.

The second range, ALOE FEVER, moisturizes curly hair from roots to ends. Whatever your type of curls, aloe vera will is one of the best beauty ally for your hair. Its active ingredients regulate the production of sebum, and therefore effectively prevent scalp from becoming oily - and they also deeply moisturize the lengths.

More than 95% natural ingredients

All of our products are made of more than 95% natural ingredients, and are sulfate-free, paraben-free and silicone-free. They are also 100% vegan. We also made it a priority to propose the cleanest formulas possible, and we excluded all ingredients subjects to controversy - such as lauryl sodium, sulphates and derivatives, MIT, phthalates, phenoxethanols, benzophenomas, and OMG.

All of our curly haircare products - shampoo, hair mask or care oil - have been carefully formulated in our laboratory, and  have been dermatologically tested. In fact, being developed and manufactured in France, they meet all European and French standards of quality. In addition, our industrial partners are located in the Cosmetic Valley, less than 200 km from our Paris offices. Whenever possible, we promote short supply chains, and we also privilege organic and ecocert ingredients materials and ecocert. Finally, there is absolutely no ingredient from animal origin in our products... and of course, we do not test the products on animals!

Shaeri gathers all the know-how and the tradition of excellence of French cosmetics, mixed to ancestral traditions. Day after day, curly or frizzy hair will become shinier, stronger, and healthier.

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