Shaeri is so much more than a haircare brand. Do you know why?
Because for us, our hair is something very important. This topic may seem vain and frivolous, but it's actually a key entry to many social, cultural and historical issues: very often criticized, curly and frizzy hair were considered for a long time as a problem, a defect almost to be ashamed... but what we want is to love our hair, and to help other curly women love their hair as well! That's why we develop haircare products that combine pleasure, naturalness and efficiency, so that this daily routine (that can often be felt as a chore!) become a true moment of pleasure, a moment for yourself. Our formulas will deeply moisturize and nourish your hair, to make them healthier - simply more beautiful. What's our secret ingredient? Prickly pear seed oil, which has been used by Berber women since very ancient times: it regenerates dry, curly and kinky hair.