We are so much more than a new haircare brand and you know why?
Because hair is very important to us, and behind this seemingly frivolous subject lie many complex questions linked to social, cultural and historical heritages.
Because we are a French brand that is inspired by the Mediterranean, or rather the Mediterraneans: European, African and Oriental, from the most ancient to the most contemporary, the one of our grandmothers and of our children. A brand Homage to Mediterranean Beauty, SHAERI.
Our magic ingredient? Prickly pear oil, used by Berber women fro centuries, and that regenerates dry, curly and frizzy hair, whether they're natural or straightened.