We are much more than a new hair care brand and you know why?
Because hair is very important to us, and behind this seemingly frivolous subject lie many complex questions linked to social, cultural and historical heritages.
Because we are a French brand that is inspired by the Mediterranean, or rather the Mediterraneans: European, African and Oriental, from the most ancient to the most contemporary, that of our grandmothers and that of our children. A brand Homage to Mediterranean Beauty, SHAERI.
Our magic ingredient? Prickly pear oil, always used by Berber women, and which regenerates dry, curly and frizzy hair, whether natural or straightened.