We were in search of a haircare brand tailored for us, a brand that understands us... So we just created it.
A brand that sublimates our hair and takes care of it every day.
A brand that offers simple routines for our very demanding hair, thanks to premium products combining naturalness, efficiency and pleasure.
A brand that helps make cosmetic industry more inclusive, by respecting not only its customers but also all the women and men who produce the raw materials needed for the formulas.
A brand that is inspired by the Mediterranean as a whole: the European, the African and the Eastern one... from the most ancient to the most contemporary... the Mediterranean of our grandmothers and of our children.